Kylie Singh.
Fundraising copywriter based in Sydney
I’m a copywriter and strategist for charities.
I help you connect with your supporters through strategic copywriting, storytelling and above all, emotion. I want your supporters to be so aligned with your cause that they see you as an extension of who they are.
I want them to share in your outrage, and in your determination to create lasting change. I want them to feel special, smart and powerful. I want them to know that through you, they can become a better version of themselves and make a real, tangible, measurable difference in their world.
What’s more, I want every appeal, every piece of donor communication, to be part of a conversation with your supporters. I help you talk to your supporters like the intelligent, feeling, complex humans they are.
Fundraising Copywriting Services
Copywriting
Expert copy for print and digital fundraising. I do all the acronyms: OEs, JBs, LH, RM, Lifts, EDMs, FB, IG and more.Concept development
Creative concepts for your next appeal or your new service in partnership with a designer.Propositions and positioning
Consulting to help you nail your donor propositions and brand positioning. Inhouse or online.Clients
About me
I previously worked as Magnetism Copywriting, and now run a collective called The Fundraising Copywriters.
My approach is a little different compared to other copywriters.
I worked as a senior manager in Marketing and Communications for many years, with national and international organisations.
I understand the strategic imperatives behind your marketing and fundraising.
I understand the dance between your brand positioning, your donor journey and – always – your overriding need for strong response rates and net income growth both now and into the future.
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