Kylie Singh | Copywriter
You’ve come to this page to find out who’s really running the show, haven’t you?
“Enough of this Magnetism Copywriting talk”, you say. “Who will I actually be dealing with? Who’s going to write my copy?”
My name’s Kylie Singh. I’m a copywriter and brand strategist based in Sydney. I work with clients all around Australia and the world.
Kylie provides the perfect blend of consultative and creative. Kylie is passionate, focused and relentless in her pursuit of the right messages for the right audiences, in just the right tone.
Experience
I’ve been writing professionally for more than 20 years.
I haven’t been a copywriter that whole time – and you know what? I think that’s a good thing.
It means I’ve built an indepth understanding of the strategic imperatives driving your marketing and communications. I’ve been there; I understand the challenges you face in figuring out your key messages and value proposition.
I’ve developed the corporate comms strategies, the marketing plans, the brand positioning statements. And then I’ve made them work.
I’ve been a Journalist, a Marketing and Content Manager, a Corporate Communications Manager, a PR Manager, a Web Manager and a Communications Specialist. I have solid experience in both communications and marketing (and they are different, believe me).
Qualifications
Here’s all the official qualifications:
- BA Journalism, CSU Mitchell
- MA Organisational Communications, CSU Mitchell
- Copywriting Master Class
- SEO Recipe for Success
- Copy School via Copy Hackers
- 10x Landing Pages + 10x Emails
Some of the things I’ve written about
- diabetes research
- first aid social enterprise
- fundraising for national helplines
- reconstructive dentistry
- enterprise IT solutions
- fundraising to create a cancer-free future
- energy-efficient hot water systems
- child abuse prevention programs
- energy healing
- how to fish for flathead
- change management imperatives
- self-care and meditation for mothers
- yachting & sailing
- poverty reduction programs in Africa
- corporate training
- inspiring community services that transform lives – and the incredible people behind those services
- women’s rights in the pacific islands
- parenting
- foster care
- disposable nappies and landfill
- french language classes
- building schools in Cambodia
- private schools
- endless numbers of quarterly goals and corporate values
- eczema skincare for babies
- fitness and exercise
- nutrition and diet
- stress management
- mental health and mindfulness
- how to get into medical school
- accounting and payroll
- customer experience design
- SAAS
- somatic psychotherapy
- organic skincare
- school tours and sports travel
- drone imagery
- professional development
- primary education options
- child development
More about me
As a naïve teenage I went off to journalism school with a burning mission to tell the world about injustices. I needed to right the wrongs. ‘If only people knew about this terrible poverty/ war/ human rights abuse,’ I thought to myself, ‘then surely they’d help’.
I’ve since worked with many causes, including homelessness, the environment, international development and human rights. And I’ve learnt how hard it is, and how rewarding it is, to get people to pay attention. I feel I’ve come full circle now, with the capacity to use my copywriting skills to write for non-profits and service-based businesses.
I’m still as passionate, but not quite as naïve. I’ve lived and worked all over – overseas, country and coast – and now I work out of my home office in a leafy hidden part of Sydney, overlooking a national park. There are gumtrees and jacarandas, and if we have a phone conference, you’ll probably hear the crazy cackling kookaburra who sits on the wire outside my office.
When I’m not convincing and persuading your prospective customers with my writing, I’m trying to convince and persuade my three kids to pick up their damn shoes.
If you’d like a proper CV, check out my LinkedIn profile or email me at kylie@magnetismcopywriting.com.au
Thinking, “maybe”?
Book a time to talk about what you need and how I can help. I’ll give you a customised quote, so you know exactly what you get and how much it costs before you commit.