Who are you, and why should anyone care?
You need to be able to answer this question before you spend money on copywriting. Or design. Or ads. Or socials, or any other marketing.
It breaks my heart to see people spend money on beautifully worded and designed marketing that says absolutely nothing.
My whole purpose is to help you move people to Yes. To get them to buy from you, donate to you, or whatever else you need.
And that should be the purpose of your marketing too.
Through my Brand Positioning service, I help you find and articulate your competitive edge: a uniquely personal difference that can’t be copied.
I take you through a simple yet powerful process where you answer just four key questions.
That’s right. Just four.
From there, we develop a watertight brand positioning that’s geared to hit your readers’ emotional buttons, convince them to buy, and set you apart from your competition.
This brand positioning forms the foundation of all your marketing and communications. So you know that every action you take has a purpose and measurable results.
Brand positioning packages
We look at your brand through the eyes of your target market.
I take you through 4 key questions that unlock the motivations of your target audience.
We then define your value proposition and brand promise: the lynch-pin of all your marketing.
Includes
45 minute online video consultation and 2 page document outlining your core value proposition and target market needs
This Package creates a charismatic brand presence and brand voice that’s designed to hit your customers’ emotional buttons. It can drive all your future marketing and communications.
It includes the four key questions in the Starter Package, along with analysis and articulation of:
Your target markets
Their motivations and emotional triggers.
Your value proposition
The before and after transformation that you offer your customers
Your brand promise
Strong enough to withstand evolution and disruption in your industry
Your Unique Selling Proposition
What makes you different
Brand essence wheel
Key messages
Includes
1.5 hour video consult and 6-8 page Framework document
All of the “Yes please package” plus:
Onsite workshop for 2-8 people (Sydney only)
Or
Extra video consultation with 2-8 people to delve deeper.
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Brand story
Develop a memorable brand story that resonates with your target market and gives people a compelling reason to buy.
Includes
“About” story with you as hero: your brand journey
Brand story with your customer as hero: your customers’ journey, and how you guide them to success
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Tagline
Development of options for unique taglines, plus refinement of your chosen shortlist.
To request a customised quote or just chat about possibilities, book a call here.