Non-Profit Clients
IVE (formerly Pareto Fundraising)
Service: Fundraising copywriting
Copywriting and concept development for all IVE NFP clients.
Clients include Seeing Eye Dogs, McGrath Foundation, Paralympics Australia, Heart Foundation NZ, Cancer Council QLD, FOUR PAWS, St John NZ, World Wildlife Fund (WWF) and more.
Get in touch for examples and samples.
Donor Republic
Service: Fundraising copywriting
Copywriting for campaigns, including fundraising letters and email sequences.
Clients include Lifeline, Cancer Council NSW, Cancer Council SA and Diabetes SA with events such as Christmas Appeals, Pink Ribbon, Girls Night In, Ride for a reason and BANuary.
Get in touch for examples and samples.
The Parentmedic Movement
Service: Brand positioning and website copywriting
A social enterprise with a mission to give all parents access to first aid training, The Parentmedic Movement needed to establish its overall positioning as a peak body, and increase leads and sales.
Child Abuse Prevention Services (CAPS)
Service: Rebranding consulting and editing
CAPS needed to rebrand. Their focus had changed: they provide early intervention services which strengthens families and allows children to thrive, but their name still focused on abuse. It misrepresented their work, and it was alienating corporate sponsors.
I helped them find a rebranding agency, created a rebranding brief and framework, and identified a range of possible new names and taglines. I edited their corporate partnership proposal and their annual report.
PAAJAF
Service: brand positioning consultation, website copywriting and marketing strategy
A foundation in Ghana that helps children and women rise out of poverty through education and community services.
PAJAAF first wanted a copywriter to help with their volunteer website, but it turned out they needed a lot more than that.
Within a few weeks I had agreed to become their Head of Marketing on a volunteer basis, coordinating a global team of talented and dedicated volunteers.
I developed a Brand Framework and Marketing Plan. These offered clearer, more emotive Mission, Vision & value proposition statements. I developed a plan for acquisition, nurture and conversion for volunteers, donors and grants and coordinated the SEO keyword research.
Bread and Water for Africa
Service: brand positioning consultation
This UK based non-profit needed help clarifying their brand positioning and key messages.
I provided a brand marketing consultation and brand framework, which covered tagline options, value propositions (for supporters, volunteers and clients), unique selling proposition, target market analysis and key message
Framework sample available on request.
SCOOP Foundation
Service: SEO website copywriting
An Irish charity helping children in Cambodia and India, SCOOP needed a more cohesive website. They’d had lots of volunteers working on it, and it needed polishing and optimising.
I reviewed and edited their website. I created a new mission, vision and value proposition, and organised SEO keyword research.
Designed Future
Service: website copywriting
Designed Future helps people overcome obstacles and use the power of their mind to create a life they love.
They needed a website for their social enterprise, a financial empowerment course that would help fund their work with disadvantaged people.
They needed it to simultaneously inspire yet reassure, as they were targeting people who felt that nothing ever worked.
“I know Kylie to be a woman of passionate ideas and integrity, who consistently produces high quality work in a timely fashion. She is tenacious about the details and keeping her clients engaged in their own success. Kylie is best-in-class: the type of individual that every organisation should seek out.” Julie Dankovich
The GlobalChurch Project
Service: website copywriting
This inspiring organisation provides resources for churches, missions and Christian non-profits. They needed to differentiate and clarify their various service offerings.
Australian Somatic Psychotherapy Association (ASPA)
Service: Brand positioning and marcomms workshop, followed by Brand Marketing Framework and Marcomms Tactics Plan.
A Professional association for somatic psychotherapists, now absorbed into Somatic Psychotherapy Australia.
Kylie is passionate, focused and relentless in her pursuit of the right messages for the right audiences, in just the right tone.” Ellen Stuebe
Previous non-profit employers
UNDP – Communications Specialist with women’s rights agency in Suva, Fiji
Clean Up Australia/ Clean Up The World – media coordinator role leading up to Sydney Olympics 2000
Mission Australia – Communication Manager, Web Manager and Journalist
Business Clients
Mac Centre
Service: Brand positioning and website copyediting
Mac Centre had been quietly transforming businesses through Apple technology for 15 years, without any marketing or advertising. They were ready to scale and grow with purpose. I conducted onsite workshops and developed their brand positioning, to give them the foundation for all future marketing and communications.
The University of Adelaide
Service: Website rewriting
UofA needed to fix the descriptions of their Science degrees. They wanted an approachable yet conservative style. The descriptions needed to appeal to people who were new to the topic, while still having authoritatively for those who were already knowledgeable.
Saltuary
Service: Brand positioning and website copywriting
A wellness centre with a difference, Saltuary needed a way to demonstrate its personal, caring approach and its unique offerings of salt rooms and float rooms, among other therapies. We used a customer-focused approach to show customers “a better version of themselves.”
https://saltuary.com.au/
The Mum Source
Service: Brand positioning and website copywriting
Offering home help for mums, by mums, our challenge was to normalise the idea of household support. We used an empathetic, emotive approach that told mums they didn’t have to do this alone.
https://www.themumsource.com.au/
Paul Jozsef counselling and psychotherapy
Service: Brand positioning and website copywriting
We needed to explain the benefits of psychotherapy to an audience who was new to the concept, gently showing them how it could help without overpromising. Both SEO and conversion techniques had to work side-by-side to generate genuine leads. “Break free from obstacles holding you back.”
https://pauljozsef.com.au/
MDadmit
Service: Landing page copywriting
A medical school admissions consultant, Dr Suzanne Miller from MDadmit wanted six landing pages that would each speak to the needs of her six different target audiences. The tone needed to reflect her personal brand, while targeting their pain-points and motivations.
Proto Partners
Service: Email and conversion copywriting
Australia’s first service design consultancy, Proto Partners, starting off wanting acquisition email sequences to generate more leads. Happy with the results, we then developed a brand positioning framework, new website pages, email newsletters and more email sequences.
Email samples provided on request.
Whispli
Service: website and brochure copywriting
Sylvain called me at 2.45pm on Monday. “We need website content by Wednesday,” he said. “Can you do it?”
Welcome to the world of SAAS startups.
Whispli is an amazing product: a secure, anonymous, two-way communications platform that allows people to report sensitive information in complete safety. They needed a website, brochures and video script.
Therapy for Humans
Service: Brand positioning consultation and website copywriting
Elle is a leading expert in a cutting edge field. Our challenge was to explain her service to clients in a way that made it simple without dumbing it down.
Therapy for Humans website not yet live
Easy Alert
Service: Brand positioning consultation and website copywriting
It was all about the self-image. Easy Alert Guardian is a mobile alarm device, initially aimed at the elderly. This was a market filled with images of people in grey cardigans talking about safety and dignity. We flipped this on its head, talking to the target market as feisty, adventurous people deserving of freedom.
Unity Juniors
Service: Brand positioning consultation and website copywriting
A new inclusive preschool serving a largely Islamic community, Unity Juniors needed to explain the depth and breadth of their services, and establish a strong brand reputation.
Lovekins
Service: website copywriting and blog copywriting
Amanda was about to launch her fabulous new baby skincare range. It had taken years of late nights and hard work to get this far. But it didn’t feel right. She wasn’t happy with the website content done by her agency.
She found me, and we chatted. You need a brand voice, I said. Your own warm, wise and caring yet expert personality needs to come through.
I rewrote her website, and have worked with her ever since. I also write Lovekins’ monthly SEO blogs.
ArtsPeople
Service: awards nomination and brand positioning consultation
A creative producer and consultant who is changing our perception of the world through art, Kath was ready to apply for a major fellowship. Together, we wrote the nomination and application, and in the meantime, created a strong new brand positioning.
NPIRE
Service: brand positioning consultation and website copywriting
NPIRE were refocusing their services, and needed help to articulate this in ways that inspired their target audience.
New website not yet live
Issue.watch
Service: website copywriting
A whole new concept, issue.watch needed to explain what they did in a way that reassured yet excited. The first-ever public complaints portal, they needed to encourage people to raise an issue via their new website.
New website not yet live
Beauty on Rose
Service: brand story strategy
A luxury beauty clinic, Beauty on Rose was expanding and needed to repositioning itself without losing its unique qualities. We developed a brand story to take both customers and employees along on the journey to the new improved Beauty on Rose experience.
Chilli Hot Water
Service: Brand positioning consultation and website copywriting
I love working will small businesses about to grow big. Chilli Hot Water was ready to soar: they needed spicy copy that would set them apart from their competition.
Kofsky Optometry
Service: Website copywriting
Kofsky’s reputation was far better than their tired old website. They wanted fresh website content that positioned them as a premium brand for discerning Double Bay clientele.
NStyle United Arab Emirates
Service: SEO web copywriting
NStyle own 25 beauty salons across Bahrain, Kuwait, Jordan, UAE and Canada and serve 50,000 customers every month. They needed to build up their Dubai presence with an SEO website and blogs.
Drone Stock Shop
Service: tagline, website content and email automation.
A startup with a great idea, Drone Stock Shop is the first Australian stock library to exclusively feature drone aerial imagery and videos.
They wanted a brand presence that was creative, dynamic and exciting.
Working with Kylie was easy and pain free. I would recommend Kylie to anyone who needs copywriting services for any project (although secretly I would like to keep her to myself!)” Fiona Church
Happy Mama
Service: landing page copywriting and email sequences
Happy Mama had an engaged list and a brilliant online program for mothers, with glowing testimonials. They needed to convince mothers to invest in themselves.
Hoverscape
Service: Sales emails, sales proposals, ebooks, video scripts and more.
Hoverscape pop up whenever they need words that sell. An dynamic company, dealing with a conversative audience that prizes safety, they need to walk a fine line between innovation and reassurance.
Thinking, “maybe”?
Book a time to talk about what you need and how I can help. I’ll give you a customised quote, so you know exactly what you get and how much it costs before you commit.