It’s only an indication for two reasons:
- I write for a huge amount of channels and campaigns; too many to cover here.
- I’ll always I’ll give you a customised quote and proposal, so you’re not paying for anything you don’t need.
To get a quote, book a time to chat here.
Brand positioning packages
We look at your brand through the eyes of your target market.
I take you through 4 key questions that unlock the motivations of your target audience.
We then define your value proposition and brand promise: the lynch-pin of all your marketing.
Includes
45 minute online video consultation and 2 page document outlining your core value proposition and target market needs
This Package creates a charismatic brand presence and brand voice that’s designed to hit your customers’ emotional buttons. It can drive all your future marketing and communications.
It includes the four key questions in the Starter Package, along with analysis and articulation of:
Your target markets
Their motivations and emotional triggers.
Your value proposition
The before and after transformation that you offer your customers
Your brand promise
Strong enough to withstand evolution and disruption in your industry
Your Unique Selling Proposition
What makes you different
Brand essence wheel
Key messages
Includes
1.5 hour video consult and 6-8 page Framework document
All of the “Yes please package” plus:
Onsite workshop for 2-8 people (Sydney only)
Or
Extra video consultation with 2-8 people to delve deeper.
+
Brand story
Develop a memorable brand story that resonates with your target market and gives people a compelling reason to buy.
Includes
“About” story with you as hero: your brand journey
Brand story with your customer as hero: your customers’ journey, and how you guide them to success
+
Tagline
Development of options for unique taglines, plus refinement of your chosen shortlist.
3 page website pricing
If you have your brand positioning and analytics in place, I can get straight to writing.3 pages usually includes:
Home
About
Services
Includes
2 rounds of revisions and all SEO tags
Start at the beginning. Who is your target audience, and why aren’t they buying?We dig into your clients’ motivations, and research your current website, including analytics, heatmaps and more (data provided by client), along with your current marketing.
Then, I write as per Just Writing package.
Landing page pricing
Just writing
+
Research into your target audience’s motivations and needs
Research into your current website, including analytics, heatmaps and more (data provided by client)
Research into your current marketing
Writing & Research
+
Testing and validation
I’ll be involved in your user testing and A/B testing, tweaking and optimising.
Email pricing
For the sake of simplicity this pricing is based on 4 emails.
Just writing+
Research into your target audience’s motivations and needs
Research into your current marketing
Discussion and optimisation of your funnel and to get the most out of these emails.
Articulation of your core offer, promise and call to action.
Writing & Research+
Testing and validation
I’ll be involved in your user testing and A/B testing, tweaking and optimising.